Jared Madsen, maker of the MADSEN bucket bike and co-owner of MADSEN Cycles, prefers the title “Master Mechanic.” When asked what he does for a living, he often replies, “I’m a bike mechanic.”

Diagnosed with dyslexia and ADHD at a young age, Jared’s unique mind didn’t fit the mold of the “typical” learning style emphasized in public schools. He struggled deeply in elementary school at a time when educators lacked understanding of how the dyslexic mind works. Daily survival in school required him to think outside the box, often battling intense feelings of shame from being labeled as “dumb.” Unfortunately, many intelligent kids like Jared still face these challenges today.

But Jared’s perspective is inspiring: he believes his disabilities have become his strengths. Dyslexia and ADHD don’t define him; they amplify his mechanical ingenuity, creativity, and artistic skills.

At MADSEN Cycles, we celebrate different abilities and divergent thinkers. Our company culture values creativity, out-of-the-box thinking, and the understanding that everyone learns—and shines—differently. (We also think perfect spelling is a bit overrated.)

This is why we’re thrilled to celebrate #DisabilityAwareness Month every October. A huge thank you to our amazing community for your unwavering support, and to those who have shared stories about your own kids with unique abilities.

What is it like to grow up with dyslexia?

Jared Madsen, owner and creator of MADSEN Cycles, opens up about his school struggles and living with dyslexia. Video by Elements in Motion.