MADSEN: Looks Matter

MADSEN: Looks Matter

MADSEN on HGTV's 100 Day Hotel Challenge! Reading MADSEN: Looks Matter 3 minutes

When you see a MADSEN, you see beauty in every line. It’s a bike that stands out—embodying timeless design and classic elegance.

Classic European Inspiration

The MADSEN bucket bike draws inspiration from vintage European bikes, particularly the beloved Dutch omafiets. These bikes are known for their comfortable ride, upright positioning, and effortlessly stylish look. MADSEN takes these traditional design elements and enhances them with modern engineering, creating a cargo bike that is as functional as it is beautiful.

A Bicycle Should Look Like a Bicycle

In an industry where cargo bikes are often built with overly complicated, bulky, or extreme designs, MADSEN keeps it simple. We stick to classic round tubing, elegant lines, and a balanced frame—a bike that looks like a bike and rides like a bike.

Thoughtful Design That Enhances Beauty

While aesthetics are a priority, the way a bike rides is just as important. Jared has taken both of these elements seriously, fine-tuning his designs since 2007. Many long-tail cargo bikes on the market struggle with poor weight distribution, making them tippy and difficult to handle (stay tuned for another article coming soon!). MADSEN’s design has been carefully refined over the past 18 years to maintain ideal weight distribution, ease of use, and a smooth ride.

Key elements such as the Dutch-inspired stem and classic biplane lost wax cast lugged crown contribute to both the bike’s visual appeal and ride quality. The lugged crown reflects old-world craftsmanship while providing strength and durability, and the Dutch-inspired stem ensures a comfortable, intuitive ride.

Vibrant, Lively Colors

Looks matter, and so do colors. MADSEN offers stunning, lively hues that bring personality and charm to every ride. The current best-seller is Vintage Blue, followed closely by True Navy. The bright color options—Mustard Yellow, Candy Apple Red, and the recently relaunched Sunset Orange—are pure fun! They stand out, and many customers prefer them for better visibility on the road.

The timeless Classic Black has been in the lineup since our first production run in 2008 and remains a popular choice today. And ever since we finally convinced Jared to produce a White MADSEN, it has been a standout and stylish option. Whether bold or classic, each MADSEN color is carefully chosen to make every ride gorgeous.

MADSEN’s color options extend beyond just the frame—the matching buckets complete the look, adding to the bike’s cohesive and stylish design. But these buckets aren’t just about aesthetics—they are extremely tough, keeping cargo safe and secure with limbs inside, carrying up to four kids comfortably, and making the MADSEN the perfect blend of style and practicality.

A Beautiful Bike for Beautiful People

A MADSEN is more than just a cargo bike—it’s a statement of style, craftsmanship, and thoughtful design. It’s for those who appreciate the art of cycling, who want their ride to turn heads for all the right reasons. When you ride a MADSEN, you don’t just get all the modern benefits of a high-performance cargo bike—you get them wrapped up in a beautifully classic, elegantly designed package.

Why a MADSEN? Because looks matter.

MADSEN in Florida (above) and the Netherlands (below)

Leave a comment

All comments are moderated before being published.

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.