Hi, we are the Madsens—Jared, Lisa, Evan, Cooper, Meg, and our dogs, Opal and Jade.

MADSEN Cycles started with a passion for bicycles, a talent for design, and an entrepreneurial spirit. From the beginning, we believed a bicycle could be so much more.

Jared’s journey began at age 15 when he started working in a bike shop, driven by a childhood love of bicycles. Despite the challenges of dyslexia, his natural talent for mechanics and art fueled his success in building and creating. As a teenager, he fixed up old Toyota Land Cruisers to earn extra cash, and his journey in mechanical design began to take shape.

Jared’s father emigrated from Denmark at 17, bringing deep Danish roots that have shaped our family’s traditions, values, and love for bicycles. We recently reconnected with family in Aalborg, Denmark, who still own the family farm where Grandpa once worked.

In 2007, a trip to the Netherlands inspired us to make cycling more accessible to families. Impressed by Europe’s cargo bikes, Jared wanted to create one better suited to the U.S. market, merging inspiration from his travels and our Danish heritage.

Working from our garage in 2008, Jared designed multiple prototypes, leading to the creation of the “bucket bike”—a rear cargo bike built for easy riding and tackling hills. Our bikes can carry up to 600 lbs, comfortably fitting four kids, pets, and their gear.

That same year, with our kids still little, we launched our small business. It was a brave venture filled with blood, sweat, and tears, but it’s been an incredibly rewarding journey. Today, thousands of families are making memories on MADSEN bikes across the U.S., Canada, and Europe.

Jared’s dedication to detail and demand for design perfection, paired with Lisa’s love for customer connections, has shaped MADSEN Cycles. The amazing community of MADSEN owners worldwide has become one of the highlights of our lives and work.

Our mission is simple: make incredible products for incredible people and get more families outside, making memories together on Bucket Bikes!

Please reach out anytime—we love our customers!

The Madsen Family + Team
Jared, Lisa, Evan, Cooper, and Meg